When it was time for Bill Coen, general manager, MFA, to replace on of his aging sprayers, three things led him to the John Deere 4720.
The quality of the machine, the commitment of his supplier, Dave White Implement, and his trust in Dave White’s sprayer salesperson Alan Cofer.
“We have a long history with Alan,” says Coen. “He’s committed to the relationship after the sale, and to making sure that we stay satisfied with the equipment and the dealership.”
Dealership Commitment
The commitment of a salesperson isn’t enough; the dealership needs to be committed as well, and that’s what Coen likes about the John Deere Commercial Spray Center concept.
“The ability of an equipment supplier to provide service is critical to us,” says Coen. “In our business, windows of opportunity are short; when it’s time to spray, we have to spray. And if a machine goes down, we need to have it back up or we’ve lost that customer’s business. I know what John Deere requires of their Commercial Spray Centers, so when Dave White Implement committed to becoming a CSC, I knew they could handle our needs.”
Quality Equipment
For Coen, the quality, capacity and capability of the 4720 Sprayer completed the picture.
“If you pull into a farm with junk equipment, you’re already behind the eight ball,” says Coen. “But the 4720 is a quality machine; it’s built right, and it gives us a lot of credibility, especially in this area. It helps reinforce our professionalism and our commitment to our own customers.”
So if you need more than just equipment from your equipment supplier, we have good news. Your own Alan is as close as the nearest John Deere Commercial Spray Center. Call or come by today, and let us introduce you.
